The Ultra Night Run

Virtual Edition

Sept 24 – 26, 2021

You Run a Ribbon.

We Build a Community Gym.*

We’re building a new outdoor gym in a Canadian community in partnership with TrekFit, a leading outdoor fitness company – and funded by your effort! For every ribbon-shaped route run on Strava between August 23rd – October 17th as part of The Ultra Night Run, Michelob Ultra will make a $2 contribution, up to a max of $45,000, so more Canadians can get moving. Now start running.

To get started, join the Michelob Ultra Night Run club on Strava here.

Learn More


5k / 10k

The Ultra Night Run is a one-of-a-kind virtual 5K and 10K race. Join Michelob ULTRA, Running Room, Brooks, and STRAVA as we help runners light the night across Canada. Whether it be with your friends, family, running group or four-legged friend, this year’s virtual event comes with a race kit that includes everything you need to stay bright as you take on the night. REGISTRATION IS NOW CLOSED!

Race Details

DATE: Sept 24 – 26, 2021

Race Location: Run the ribbon wherever you are. Virtually join the community on your treadmill, the streets or anywhere in between, thanks to our partners at Strava. Download the app, track the night, and crush that run.

Race Lengths: 10K Run / 5K Run or Walk

Race Kit Information

Each runner’s race kit contains the official 2021 ULTRA Night Run Race Tee, 2021 Finishers Medal, race bib, and more awesome swag from our sponsors.

Please note that the race tees fit small. Consider going up a size when selecting your tee.

Participants can choose one of two options for how they would like to receive their Ultra Night Run Race Kit:

(1) FREE In-Store Pickup at a local Running Room store

The Ultra Night Run Race Kit pickup will take place at select Running Room stores.

The Ultra Night Run After Party

Running the Michelob Ultra Night Run September 24th in Toronto, Montreal, or Vancouver? Register for the official After Party* and celebrate post-run together!



Virtual Event Pricing

Tier 4 pricing is in effect.
*Pricing is inventory based according to available quantities and will automatically increase when capacity has been filled.

Tier 1 – $25 CAD
Tier 2 – $30 CAD
Tier 3 – $35 CAD
Tier 4 – $40 CAD

Note: Registration fees do not include tax, processing fee or home delivery fee where applicable.


Race Kit Pick-up at Running Room

Race kits will be available for pick-up September 22 – 24 at the Running Room with some exceptions. Check out the dates for your local store here.

Please note: You will only be able to pick up your kit at the Running Room store you selected on your registration form. You will be able to pick up your race kit at any time within store hours within the designated pick-up dates. Please check the Running Room website for hours.

Home Delivery

Sign up for home delivery before September 18 to have your kit arrive in time for the event.

If you would like to have your Ultra Night Run Race Kit delivered directly to your door, Home Delivery is available for $10.00 CAD plus tax, selected during the registration process.


Run The Ribbon With

From September 24 – 26, the ribbon is wherever you run. Whether it’s a track, your city streets, or even your treadmill, make the Ultra Night Run yours.

We’re partnering with Strava to track your 5K or 10K ribbon runs (or walks). After finishing, upload your results to the finishers page.

Don’t have the app? Download it here.

Must be legal drinking age.

Michelob Ultra / Trekfit


You’re laced up and ready to Run the Ribbon, but how can you contribute to building a new gym in a Canadian community? Participate in the following ways:

  • Join the Ultra Night Run Club on Strava. Screen shot any ribbon-shaped route you’ve run and share in the club between August 23rd – October 17th, 2021.
  • Join and complete the Ultra Night Run 5K or 10K Challenge on Strava, from September 24th – 26th, 2021.
  • Run one of Michelob Ultra’s promoted ribbon-shaped Strava Segments. Available from August 23rd – September 19th, 2021 in Toronto, Calgary, Edmonton, Montreal and Vancouver.

Every route completed will contribute $2, up to max of $45,000, to building a gym. To get running, download and create your free Strava account here

Must be legal drinking age.



Every ribbon you run contributes to Michelob Ultra building a TrekFit gym in a Canadian community. A leader in outdoor fitness, TrekFit provides accessible workout circuits and equipment to help get more Canadians moving.

Learn more about TrekFit


Working in collaboration with TrekFit, we’ll find 10 communities in 10 different provinces with limited access to free fitness facilities. After every ribbon route has been run, the province with the highest per capita participation for the Ultra Night Run Series will have a TrekFit outdoor gym built in the selected community.

Register today to run for your province.

* For all ribbon routes run between Aug 23 – Oct 17, 2021, Michelob Ultra will contribute $2 (to a max of $45,000 CDN) to build an outdoor gym in a Canadian community. Working with TrekFit, we’ll find 10 communities in 10 different provinces with limited access to free fitness facilities. The province with the highest per capita completion of ribbon runs will have a TrekFit outdoor gym built in the selected community.